GW Center for Integrative Medicine

GW Center for Integrative Medicine

The George Washington University Center for Integrative Medicine’s previous website design was done in WordPress but in a convoluted and awkward manner. Custom Post Types and Custom Fields were used extensively, along with a set of customised page templates in an old-style theme. This verged on being a systematic effort by the original designer to eradicate the ease of use for which WordPress is renowned. Aside from that, the site was not mobile-friendly either…

The upshot was that it was extremely difficult/impossible for staff to easily edit content, particularly in the Staff bio section. The website redesign brief was to extract all the content from the previous configuration and make it readily accessible for editing.

The implementation of the WP Jumpstart design theme base solved functional issues, and a systematic replacement of old images along with new images was done to illustrate pages, posts, services, treatments etc.

  • The site was transferred to hosting with Litespeed Server for the fastest load times
  • A full page load speed exercise was done, using Force Regenerate Thumbnails, Shortpixel, WP Rocket Cache etc.
  • HTTPS / SSL was implemented, and the new site is fast to load and easy to use

Page last Updated on 30th September 2023 by the author Ben Kemp