Website redesign services | Business website upgrades

Major upgrades of existing/successful websites are fraught with potential pitfalls. There are VERY important considerations to take into account. You want to make things better – and the last thing you want to do in a home page upgrade process is;

• Destroy your search engine rankings.
• Forcibly de-index every page of your site from every search engine.
• Generate mass 404 page not found errors.
• Break every bookmarked link from your loyal visitors.
• Destroy internal cross-linking by using JavaScript or Flash menus.

Yet in many cases, this is EXACTLY what happens! Discarding all of the things that worked before is a mistake. Changing the layout often means wholesale changes to many elements, such as;

• Changes to Page file names.
• Image file names are changed.
• Modifications to Titles, Descriptions and Keyword meta-tags.
• Amendments to Headings and paragraph content.

This is another aspect of the minefield… When you engage a business marketing company to “rebrand” your corporate entity, many things are going to change…Sometimes, they want you to do drastic things, like change your Domain Name! Having your Google Love reset to zero is a potential consequence of all the above risk factors…

• A new domain gets 6-8 months in the Google sandbox
• A new domain has no incoming Link Juice

There is a serious risk to your current SERP rankings when a redesign is implemented. Get an experienced Website SEO Audit consultant to assess your website before ripping into a rebuild.

We take an outdated home page and transform it into a modern responsive layout which adheres to current standards and practices. The important SEO aspects are addressed at the same time. The good is preserved or made better, and the weaknesses are eliminated. The goal is to:

• Build a website that looks better.
• Improve functionality for visitors and search engines.

We will then achieve the dual goals of;

• Attracting new business from qualified traffic.
• Preserving existing client traffic.

Visitors demand consistency between pages. Logical navigation that makes it simple to move through (and return to) your website’s many areas is necessary. Visitors are looking for the answers or information that their search led them to assume was on your site…

They also want you to give paths or hints as to what activities you want them to perform in order to begin a connection with you. They will respond favourably to clear credibility indications:

• Testimonials
• Privacy policies
• Terms and conditions
• Your unique selling proposition

Don’t leave it up to your visitors to figure out what you want them to do… Do include obvious contact information!

Proper navigation and a site map page are helpful features that help your visitors find the information they need faster.
Ensure that page titles accurately represent their contents. Titles and page headers must be consistent to avoid misunderstanding.

Provide well-defined pathways to all of the site’s information to search engines. When new material is published, ensure your automatic XML sitemap is refreshed. Pages and posts should be the top focus of the sitemap. The robots.txt file must include the path to that sitemap. Web designers commonly neglect both files because they are unaware of their importance. SEO packages for websites must include those files, plus an HTML sitemap.

Make sure the Design Theme is lean and fast! Your goal MUST be to score over 90% in Google’s Page Speed tests.

• https://pagespeed.web.dev/

Don’t install any plugins that are not absolutely essential. Where possible, install a plugin that does 2 or 3 functions instead of 2 or 3 plugins doing separate tasks.

Ensure there are no technical errors! Use an auditing service to validate your code, check for broken links, missing image Alt tags, internal links to pages with 301 Redirects etc etc.