You may be considering website redesign services for many different reasons… We are specialists in custom site redesigning services, with 17 years of WordPress experience and 2 decades of SEO consultancy. The average cost of website redesign may be less than you expected…
Website Redesigning Services
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Why might a rebuild be necessary?
As the relentless advance of web technology offers new ways of doing things, redesigning existing websites offers opportunities to do things that were not previously possible. A good example is “mobile-friendly responsive design” which is now an important ranking factor in Google’s assessments. Since Google included page load speed optimisation assessments into its ranking algorithms in July 2021, your site will be penalised if mobile device users receive a poor viewing experience.
Page load speed is now a very important factor. This is due to the rise in the dramatic in the number of mobile devices used to view the web. As website redesign specialists, we are able to implement this into your rebuild.
Your competitor’s web profiles steadily evolve. This will gradually leave your pages looking less and less attractive! Your solution is to employ a website redesign expert and take a technological leap forward to improve the visitor experience and the ease of administration…
Best Practice in Redesign
What are the risks of upgrading a website's layout?
Major upgrades of existing/successful websites are fraught with potential pitfalls. There are VERY important considerations to take into account. You want to make things better – and the last thing you want to do in a home page upgrade process is;
- Destroy your search engine rankings.
- Forcibly de-index every page of your site from every search engine.
- Generate mass 404 page not found errors.
- Break every bookmarked link from your loyal visitors.
Yet in many cases, this is EXACTLY what happens! Discarding all of the things that worked before is a mistake. Changing the layout often means wholesale changes to many elements, such as;
- Changes to Page file names.
- Image file names are changed.
- Modifications to Titles, Descriptions and Keyword meta-tags.
- Amendments to Headings and paragraph content.
Are there Risks in Rebranding?
This is another aspect of the minefield… When you engage a business marketing company to “rebrand” your corporate entity, many things are going to change…Sometimes, they want you to do drastic things, like change your Domain Name! Having your Google Love reset to zero is a potential consequence of all the above risk factors…
- A new domain gets 6-8 months in the Google sandbox
- A new domain has no incoming Link Juice
What are the usual Goals of a Rebuild?
We take an outdated home page and transform it into a modern responsive layout which adheres to current standards and practices. The important SEO aspects are addressed at the same time. The good is preserved or made better, and the weaknesses are eliminated. The goal is to:
- Build a website that looks better.
- Improve functionality for visitors and search engines.
We will then achieve the dual goals of;
- Attracting new business from qualified traffic.
- Preserving existing client traffic.
What are the Expectations of Page Visitors?
Visitors demand consistency between pages. Logical navigation that makes it simple to move through (and return to) your website’s many areas is necessary. Visitors are looking for the answers or information that their search led them to assume was on your site…
They also want you to give paths or hints as to what activities you want them to perform in order to begin a connection with you. They will respond favourably to clear credibility indications:
- Privacy policies
- Terms and conditions
- Your unique selling proposition
Don’t leave it up to your visitors to figure out what you want them to do… Do include obvious contact information!
Proper navigation and a site map page are helpful features that help your visitors find the information they need faster.
Ensure that page titles accurately represent their contents. Titles and page headers must be consistent to avoid misunderstanding.
How to upgrade for Search Engine Rankings?
Provide well-defined pathways to all of the site’s information to search engines. When new material is published, ensure your automatic XML sitemap is refreshed. Pages and posts should be the top focus of the sitemap. The robots.txt file must include the path to that sitemap. Web designers commonly neglect both files because they are unaware of their importance. SEO packages for websites must include those files, plus an HTML sitemap.
Make sure the Design Theme is lean and fast! Your goal MUST be to score over 90% in Google’s Page Speed tests.
Don’t install any plugins that are not absolutely essential. Where possible, install a plugin that does 2 or 3 functions instead of 2 or 3 plugins doing separate tasks.
Ensure there are no technical errors! Use an auditing service to validate your code, check for broken links, missing image Alt tags, internal links to pages with 301 Redirects etc etc.
Our custom website redesign services will transform your outdated and jaded old web page. A makeover can encompass the whole gamut: a modern Content Management System, with a sleek Web 2.0 redesign look, integration of social media…
Please click the menu link for a website redesign quote… It’s probably cheaper than you thought possible!
Reference: Wikipedia – Web design
Page last Updated on 21st October 2023 by the author Ben Kemp