SEO website redesign embedded with affordable SEO packages (search engine optimisation) is our particular specialty. Frankly, we think SEO web design should be a primary website redesign services consideration, not an afterthought!
Since 1997, The SEO Guy has been optimising websites built by other designers. All websites designed and built at WebsiteRedesign.nz get personal SEO attention from a seasoned NZ SEO consultant!
Our website design mantra is “Form Follows Function” and we think generating search engine traffic should be a fundamental, integral part of every web site.
There are two primary SEO elements:
On-site Website SEO Redesign: Optimising individual pages so that every page is accurately described and targets an appropriate set of keywords / phrases. This includes on page headings, body text and descriptive elements such as navigational systems, anchor text and image tags.
Be specific in telling SE’s what your site is about, don’t leave them guessing! Mobile responsive web site design and fast page load speeds are now very important metrics in Google’s ranking formulas
Off-site SEO Website Redesign: Building a balanced range of good quality inbound citations (links) TO your site, containing a mix of approx 70% dofollow and 30% nofollow links is safest. Most link titles should be your business name / domain name. There should be few links with targeted keywords in Anchor Text (link Titles) and very few deep links to internal pages. Google knows what the average link portfolio should consist of in your particular niche. Being “off the reservation” is likely to attract unwelcome attention.
Search Engine Optimisation Elements
There are 200 plus elements assessed in Google relevancy ranking algorithm, of which the following are among the most important.
- Title: – must be unique to each page, and briefly describe page content
- Page URL: – should include a keyword phrase
- Description Tag: – must be unique to each pages, and accurately describe page content
- 1st Heading: – H1 format, with keywords relevant to page content
- 1st Paragraph: – must include keywords relevant to page content in 1st sentence
- Keywords in Internal Links: – anchor text links inside content carry information about the “linked-to” page and distribute PR throughout the site
- Image File Names: – relevant keywords, word separation (hyphens), no capitals
- Image Alt Text: – should include keywords relevant to to the image’s intent and purpose.
- EAT: Expertise, Authority & Trust
- Keywords Tag: – don’t use it…
- Highlighted Words in body text content: old school…
- XML+HTML Sitemap: Google XML and visitor HTML sitemaps are important
- robots.txt file: essential, with link to XML sitemap
- Custom 404 Error handling: essential…
- Fast page load times – caching and image optimisation
Note: Keyword-rich Anchor Text Links…
The safest place to build keyword rich anchor text links is inside your website. Crosslinking to important pages is an extremely effective way to boost your rankings, by aiding Google to build an accurate assessment of your site’s relevancy to specific search queries. Links in the body of your page content are regarded as “editorial links” and liked by Google…
Having been a provider of professional SEO services since 1997, I have a series of affordable SEO packages available for existing sites, as well as offering discounted inclusion of SEO elements in new sites that we build.
Assessing Actual Keyword Usage
Sitting around the coffee table with friends is NOT the way to establish keywords to target. Its imperative that research involves both exploration of search engine databases and existing site traffic logs. Aiming the “keyword search phrase” net in the right direction will pull in the most qualified traffic / visitors.
Affordable SEO Website Redesign Packages
On & Off-Site SEO: Website Optimisation Packages
Small Business SEO Package
On-site: Small Business SEO Package – $1695 – on the site for you, to optimise 20+ of the most important pages, pages fully optimised, site checked for problems, missing files added e.g. sitemap.xml, robots.txt…
Medium Business SEO Package
On-site: Medium Business SEO Package – $2495 – on the site for you. As per the Small Business package, but optimising 40+ of the most important pages. This includes extended consultancy services…
Advanced WordPress SEO
On-site: Advanced WordPress SEO Package – $850 – implementation of Schema on the site. Set every page to its correct Schema Type: About, Contact, FAQ, Product, Service, Article, Website, Web Page etc.
Citation Building Services
Off-Site: Citation Building (Links) SEO Package – from $700 – a natural mix of dofollow and nofollow Citation links to your website. This strengthens your web profile and contributes to your Local Search rankings. ,
Off-Site SEO Includes:
A Manual Link Audits to review the Incoming Link portfolio and ensure it does not breach Google’s Terms of Service and Webmaster Guidelines. Low quality links from directories, forum or blog signatures, reciprocal link exchanges and articles may incur penalties.
Request a quote on SEO Packages – (services by TheSeoGuy.co.nz – my primary SEO site.
Last Updated on 15th July 2022 by Ben Kemp